Who We Are
Our Leadership
HYPH’s founder, T-Aira Jelks, is a seasoned PR professional who passionately advocates for people, businesses and causes that would otherwise be deemed the “underdog.”
A proud alumna of the University of Southern California with a degree in public relations and minors in both business entrepreneurship and psychology, T-Aira prides herself in understanding what makes consumers tick. She is dedicated to helping others tell their story and reach new audiences in the process.
With nearly a decade of experience in public relations strategy, media relations, influencer outreach, affiliate marketing, and brand storytelling, T-Aira has built a diverse PR career rooted in results. She has led successful PR campaigns for CPG brands, food and beverage companies, celebrity-backed ventures, lifestyle and wellness brands, entertainment clients, and non-profit organizations. Notable work includes campaigns for Cher’s Cherlato gelato truck, Halo Top Creamery, Wild Planet Foods, Food for Life Baking Company, Tribest Corporation, Compass Health Brands, and the San Diego and Austin Film Festivals.
In her spare time, you can find T-Aira listening to the latest murder podcasts, Googling, praying for another Beyonce Coachella performance, and hanging out with her husband, Jammie. A devoted mother of three, you are likely to find T-Aira binge-watching Paw Patrol or Ms. Rachel with her children, Judah, Taj, and Jrue, or test-driving new parenting hacks she saw on the latest episode of Bluey! #IYKYK
YOUR PR EXPERTS
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YOUR PR EXPERTS *
We don’t operate like a traditional agency stacked with layers of junior coordinators. At HYPH, you work directly with seasoned publicists who’ve spent more than a decade building connections and securing coverage that actually moves the needle.
Our team is made up of PR veterans across CPG, food & beverage, wellness, lifestyle, celebrity, and hospitality — each bringing their own expertise to the table. We collaborate closely, share insights, and leverage one another’s relationships to deliver results that last.
That means no hand-offs to trainees, no wasted time, and no fluff. Just senior-level strategy, smart execution, and placements that convert — helping brands earn credibility, grow awareness, and become household names.
At HYPH, you don’t get noise. You get PR that makes an impact, powered by real connection.
“I root for the underdog every time. The underdog works harder, has more to lose and is willing to give everything to succeed.”
— T-Aira Jelks
Let’s Chat!
Connect with us today to discuss your company’s PR needs!